FIFA World Cup Charm Bracelets
Bank of America is activating at FIFA Fan Fests across the country, providing World Cup attendees with the chance to customize their own charm bracelets. I was tasked with designing over 100 charms that reflect FIFA’s branding and emphasize the uniqueness of each host city.
For each host city I was provided the brand colors and design elements. I then brainstormed various symbols of the city’s culture that could translate into a singular charm. I created multiple iterations for each idea, finally whittling my designs down to five charms for each city.
This project was rewarding because it was the first time I used Blender, a 3D program I learned outside of work, on a client project. I rendered three different bracelets to present to the client. These renderings allowed the client to fully visualize the concept and get excited about the brand’s activation.
